Common SEO mistakes marketers end-up with - SABERNI
Search engine optimization or SEO is the most exploited
topic yet at times quite a misunderstood marketing practice. From keywords to
algorithms, understanding SEO is a detailed, complicated and time taking
practice for marketers to get it correct. Questions such as what the keywords
are, how many links to be used and many such doubts will pop up. The bottom
line is SEO is all about the efforts you implement for your content to reach
the right people, seen and read.
Here’s listing out some of the common mistakes social media
managers and marketers commit:
Misconstrue the dynamics between SEO and social
Though Google states social signals do not impact rankings,
yet it is natural to draw a correlation between the best rated social content
and top performing content on the social media with the common factor being
superiority of content. Content shared on social media that garners multiple
shares, likes and comments will probably get the same engagement metrics that
is shared on Google’s authority signals and in return better your ranking on
web.
Social media marketers do not create their plan with the
only intend of betterment of their rankings. Instead, it should be clearly
recognized that SEO and social media work in sync as a part of the larger
complete marketing plan to boost engagement with prospects and improve their
reach.
Failure to share strategic content
There is a deeper connect between social media and SEO
content that is pivotal to the success of marketing, social media marketers
should adopt a strategic approach towards the type of content shared.
Sharing a new content will not suffice, a pre-requisite
analysis of the past work performance and acknowledging what is the key driving
factor of traffic to your website is a must.
What type of content is responsible to drive traffic to your
site and what kind of content is being shared by people often and what are the
trending topics and themes your audience prefer engaging with?
It is vital that these questions are answered by social
media marketers before they consider sharing the content on various online
channels.
Develop a repository of your best content work that will
always be in demand that can be shared on rotation basis on your social media
calendar along with the new content that you keep adding.
There is no overnight success
SEO is one of the best ways to improve your website traffic,
but it is not an immediate answer. Marketers generally expect deploying
strategies and achieve instant results and when they fail to do so, they give
up the plan.
SEO is time consuming effort that fetches results in long
term, so impatience will definitely not work in this case.
One of the primary reasons SEO being a long-term strategy
and not a quick fix is for the infinite amount of content available on the net.
There is a staggering amount of data being shared online every minute. Yours is
the not the only content in the industry and you are not alone pushing the
content online.
Given the quantum of competition you need to follow SEO best
practices, produce and share quality content and analyze the outcome
consistently.
Once you recognize the time and effort being invested in churning
some of the best content, observe that pay off, then the focus can be shifted
towards driving the strategy forward.
Not keeping pace with latest SEO tactics
In a decade SEO has come a long way. However, all marketers
could not match the pace.
Keyword
stuffing is one of the most commonly implemented wrong practices. A very
popular practice at the beginning of SEO’s evolution, keyword stuffing is when
content on a web page is “replete” or loaded with keywords. Not only is that an
absurd approach but also results in lowering the credibility of your content,
it can lead to a backlash of manual or algorithmic suspension, which is hard to
undo.
Marketers should update themselves with the latest search
engine algorithms such as Panda (which cracks down on keyword
stuffing), Penguin (which penalizes low-quality links), and Hummingbird (which
enables a deeper understanding of search intent).
With search results becoming more personalized than ever,
marketers should correlate their content and target audience. Google
periodically their rankings to pick the most appropriate content based on an
individual’s search history, which means that authority, keyword matching,
freshness, and engagement has become all the more important.
The fast-paced technology means marketers and social media
managers must stay on top of the latest advancements in SEO and Google
algorithms, and accordingly fine-tune their content creation and promotion
strategy.
hello@saberni.com
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