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Showing posts from August, 2018

Common SEO mistakes marketers end-up with - SABERNI

Search engine optimization or SEO is the most exploited topic yet at times quite a misunderstood marketing practice. From keywords to algorithms, understanding SEO is a detailed, complicated and time taking practice for marketers to get it correct. Questions such as what the keywords are, how many links to be used and many such doubts will pop up. The bottom line is SEO is all about the efforts you implement for your content to reach the right people, seen and read. Here’s listing out some of the common mistakes social media managers and marketers commit: Misconstrue the dynamics between SEO and social Though Google states social signals do not impact rankings, yet it is natural to draw a correlation between the best rated social content and top performing content on the social media with the common factor being superiority of content. Content shared on social media that garners multiple shares, likes and comments will probably get the same engagement metrics that is shared on ...

Content Marketing - Tailoring content for conversion to CTAs – SABERNI

Content marketers sell with content; salespeople are the one who use content as the weapon of choice. Their job is to create content that produces business results, converting audience into customers. There could be a thousand reasons of failure to drive sales through marketing but definitely one of the most common is a delusion so understated that we accept it without a challenge. Somewhere along the way, many marketers have an awful thought deeply ingrained in the notion that content is supposed to be helpful but being helpful never truly means selling the products or services. Content marketer’s job is to be helpful. However, being helpful is virtually juxtaposed to positioning the product or service. If you are into Content Development Company in India and creating content to position your business offerings (product or service) then you are already helping. The role is to collaborate your company’s USP in bringing marketing solutions with your prospect’s so...